尊敬的客戶：

　　I am pleased to share the new Houghton brand with you. Below is the new Houghton logo, the most visible element of our brand. Keep an eye out for it, as you will be seeing it worldwide.

　　我非常高興與大家分享全新的好富頓品牌形象夫石，下面就是好富頓新全球新的logo但雨，它是我們品牌最鮮明的元素下伙。若您留意的話默徘，您將很快可以在世界各地看到這個(gè)新的logo。

　　The other key element in our brand is our tagline: “Fluid Partnerships Making a World of Difference.”

　　好富頓品牌的另一關(guān)鍵元素吗浩，即我們有了新的標(biāo)語(yǔ)：

　　“Fluid Partnerships Making a World of Difference.”

　　The brand reflects the new face of Houghton, which, after numerous acquisitions, is a new company focused on serving you better than ever before. The new Houghton is staffed by associates from a diverse mix of experiences with broad-ranging talents, comprised of associates from the original company, recent acquisitions and new hires. They bring a fresh commitment to making Houghton the world leader.

　　新的品牌形象反映了好富頓經(jīng)歷了幾次收購(gòu)后的全新面貌：是一個(gè)致力于為客戶提供更好服務(wù)的公司建芙。并有著更多元化經(jīng)驗(yàn)的員工没隘。這樣多元化的人才，包括公司原有的員工禁荸、并購(gòu)公司的員工以及新加入的員工右蒲，為我們“成為最好”的承諾注入了新鮮的血液。

　　The updated brand represents Houghton’s dedication to provide you with truly global products and services, and it is a beacon that heralds our commitments to you:

　　更新后的品牌形象赶熟，代表著好富頓將繼續(xù)竭誠(chéng)為您提供真正全球性的產(chǎn)品和服務(wù)瑰妄，它就像一座燈塔，傳達(dá)著我們向廣大客戶的承諾：

　　?Product quality;

　　?產(chǎn)品質(zhì)量映砖；

　　?Technical innovation; and

　　?技術(shù)創(chuàng)新间坐；以及

　　?Problem-solving expertise.

　　?解決問(wèn)題的專業(yè)知識(shí)。

　　The logo retains our highly-recognized “H” and our orange and black color scheme, but it has been updated to reflect our vision for the future. The wave of the crossbar of the “H” represents fluids. That is the strongest element and reinforces Houghton’s key strengths of fluid innovation and quality. The circle around the “H” represents three important Houghton elements:

　　新的logo保留了被廣泛認(rèn)可的“H”字樣, 以及橙-黑色的配色方案邑退。新logo的改變竹宋，表達(dá)了我們對(duì)于未來(lái)的愿景。H字母中的波浪形即代表介質(zhì)地技，這是logo中最有力的元素蜈七，強(qiáng)調(diào)了好富頓的核心優(yōu)勢(shì)，即是介質(zhì)的研發(fā)創(chuàng)新及產(chǎn)品品質(zhì)快混。H”外的圈狀代表了好富頓的三個(gè)重要特點(diǎn)：

　　?The global reach of Houghton’s people, products and service

　　?全球范圍的好富頓員工愚矗、產(chǎn)品及服務(wù)

　　?The fluid life cycle and green initiatives

　　?介質(zhì)的生命周期循環(huán)及綠色環(huán)保理念

　　?Total commitment to service and support customers

　　?全心服務(wù)支持客戶的理念

　　We will also be launching a new website shortly. It also has a new look and improved functionality so you have a great online experience.

　　同時(shí)，我們即將更新網(wǎng)站的內(nèi)容穿互。該網(wǎng)站將擁有全新的面貌和改進(jìn)的功能模塊椭药，將帶給您精彩的在線體驗(yàn)。

　　Rest assured that not everything at Houghton is changing. Neither your contacts and representatives have changed, nor have the great products you’ve come to rely on. Houghton is more stable and reliable today than we’ve ever been. We’re excited to prove to you that we are living up to our new brand.

　　請(qǐng)不要擔(dān)心峡徽，并非好富頓的全部都在發(fā)生變化蓬甩。您的聯(lián)系人和服務(wù)代表并沒(méi)有因此而改變，你所信賴的好富頓產(chǎn)品也不會(huì)因此而改變绣首。如今的好富頓比過(guò)去更加穩(wěn)定和值得信賴珠慧。我們將會(huì)向您證明，我們將不負(fù)好富頓牌的新形象施旱。

　　If you have any questions or would like to share your thoughts on our new brand, please contact your Houghton representative or your local Houghton office. We look forward to continuing to serve you with the best fluids, products and services.

　　如果您對(duì)于我們的新品牌有任何疑問(wèn)唬辛，或是想與我們分享您對(duì)好富頓品牌新形象的看法，請(qǐng)聯(lián)系好富頓服務(wù)的銷(xiāo)售代表或當(dāng)?shù)剞k事處乌迎。我們期待著繼續(xù)為你提供最好的介質(zhì)泉扛、產(chǎn)品和服務(wù)。

（好富頓中國(guó)總經(jīng)理--陳春懷）

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